Information
What is tSEO.pro?
The tSEO brand was created in a brainstorming session in October 2019, with the goal of creating a short and concise commercial brand that would distinguish us from the competition in the web positioning sector. The .pro domain extension refers to professionals in their field, and the “t” preceding SEO was added with the intention of combining promotional phrases like “we’ll do your SEO” or “technical SEO” with other strange marketing elements.
What do we do?
Over 20 years ago, Internet connections were a maximum of 1 GB, with most connections contracted at just 64 kbps or 250 kbps for the general public. In those years, we were already developing custom, optimized websites for those speeds, opening such content-loaded websites in just a second. Today, we continue to use the same speed technique for systems like WordPress, which consumes many more resources than websites of that era, reducing the WordPress overload by 1.2 to 2.7 seconds on the first visit and by 0.4 to 0.9 seconds on the second and subsequent visits, depending on the content of internal pages and installed plugins.
Over 20 years ago, Internet connections were a maximum of 1 GB, with most connections contracted at just 64 kbps or 250 kbps for the general public. In those years
What is technical SEO?
It is the optimization of all the resources of a website so that search engines can index the content and its pages in the shortest possible time, and more importantly, so that those indexed pages appear on the first pages or positions of the search engines, assuming that the content has total relevance to the searches made by search engine users.
To understand it well, technical SEO is the achievement of several factors that together yield better results. For example, optimizing times in a production chain like in shoe manufacturing can increase the final result by more than 20% per month. This increase in performance translates into higher benefits for the company and the workers themselves who earn a salary plus commission. Well, in the world of Web optimization, the same thing happens.
Web optimization
Just like in a production chain, the Web works with a series of factors connected to each other that must produce music in unison like in an orchestra and not be out of tune.
These factors fall into four large groups: optimization of ISP services, source code and assets, structural optimization of content, and content SEO respectively.
In order, one group leads to the other and if one is not resolved well, the rest will be affected.
ISP services
ISP services are those that we all know about through the contracting and rental of domains and web hosting or hosting. It is just as important to optimize a domain as it is a hosting service. But how do you optimize a domain? By choosing the shortest possible denomination such as: tseo.pro which has only four letters where in SEO a maximum of 13 letters is allowed. The choice of a domain is of the utmost importance because it is the same as the object of a good commercial brand that must be short, concise, easy to pronounce and remember.
As for the hosting service, it is very important that the person who is going to install a specific website knows perfectly what server resources the website that is going to be installed and optimized is going to use, and optimize the server calls according to the programming language and/or database by adding or deleting modules on the server itself.
The latter is almost never done in the world of SEO, either because they don’t know how to do it or because the provider of the ISP services does not allow it, a circumstance that occurs in most cases. Knowing how to choose and understand how a good ISP service works is of the utmost importance because the success of a digital business depends on it.
Source code
The source code refers to the programming code used in the construction of a website. This programming code, if we refer for example to the WordPress sector which is where we are very technically positioned, we would speak exclusively of PHP, HTML, CSS, and JavaScript.
PHP is a code that is executed from the server side and sends data from the database to the HTML that interprets it to display it. HTML is a markup code so that browsers like Edge, Chrome, Firefox, Opera and many others can interpret the received data and display it, as well as being able to display dynamic data from one or more databases through PHP embedded in the HTML. CSS is the code that displays the general design of the entire website. Finally, we have the JavaScript code that performs various actions on the client side, interpreting data from all parts. For example, when we deploy a menu or press a button to open a floating window, that is thanks to JavaScript.
If these four technologies: PHP, HTML, CSS, and JavaScript are not optimized within the Source Code group, the website becomes slow because it interprets the data poorly and the algorithms of the search engines are not exactly very permissive with websites like this. As slow is understood to be websites that open on the first visit in more than 4 seconds.
Assets
Then we have a subgroup within the source code called “assets” and here is where the CSS, JS, images and fonts that, together, should never weigh more than 3MB and open in more than four seconds on the first visit are usually located. Why is the first visit very important? Because the target client who enters our website for the first time must have a very good feeling and satisfaction in the first seconds. If this does not happen because it takes too long to open, frustration occurs and we can lose a new client. All this happens on the first visit.
Assets are files such as the following list that load from any website in order to display the data mentioned above:
- css
- js
- jpg
- font-letters.ttf
When we do a quality audit of a website, we measure the load of assets because this is where we see the health status of a website that may be ranked in search engines but not receive relevant visits.
Why don’t they receive relevant visits? Because the visitor receives a bad experience in the first mentioned visit that may occur when “someone does a specific search on Google or Bing and a result appears, say the first and clicks on it, but it takes longer than it should to open, the visitor tends to go back to the results and click on the second or third until finding one that opens fast”. This is technically called a “bounce visit” and loses relevance for search engines. Bounce visits are measured in the results of Google Analytics.
There are many other factors that measure the “user experience” such as the CSS layout, design, adaptive format or the inappropriate message that you want to reach a specific audience.
But the one we are referring to at the moment, the load of assets, is the most dangerous and complex to solve for a website that is already functioning on the internet. More complex to solve if the already created and installed website presents an overload because in most cases the solution lies in eliminating that website and creating or installing a new one previously tested.
If this problem is not solved from the creation of the website, the business will be in continuous SEO problems and, as a result, constant losses of investments in content marketing or digital advertising.
Content Structure
It is very important to define the content structure on each page of a website before proceeding with SEO of Contents. This is one of the most common problems in the vast majority of websites with poor SEO.
The best way to define the content structure is from the HTML5 markup code itself. This means that the template must have that structure perfectly defined so that the user or a marketing agency does not waste much time and effectively executes the SEO of Contents.
For example, a page should never have more than one <h1> as a title tag. In many cases we find websites with several <h1> and in other cases with none. When it is mandatory for SEO to have only one because the <h1> is the one that marks the beginning of the content of the whole document and if it is not found, we are telling the search engines that there is no relevant content or if there are several, we are telling them that there are several content beginnings, which is incongruous when only one is allowed.
Content SEO
The SEO of Contents is 20% of the original SEO. That is, 80% of SEO is technical and the rest is content. If the technician fails, the content does not work correctly. That is why they must coexist harmoniously with each other.
Since this technical document is mainly aimed at Digital Marketing Agencies, little will be commented on how to do SEO of Contents, as it is considered that the reader of this report perfectly knows how to proceed.
But if we must emphasize one of the contents regarding load assets and they are images. For all templates to work properly and be able to take the websites to success, it is extremely important to optimize the images and this is a task of the content creator.
All templates of the tSEO.pro series have support for webp images even before WordPress added its own support from recent versions.
A webp image weighs almost 80% less than an equal one in jpg and almost 60% less than the same image in png. For the publication of posts, the use of webp optimized images with the correct formats and sizes is recommended 100%.
Even today we come across websites whose images weigh more than 2.8MB when this is unacceptable for SEO and this happens because the image made with a smartphone or a professional camera has not been optimized and uploaded directly to the website.
To this day, images are recommended that are not wider than 1920 pixels and 1080 pixels high, without any metadata and in webp format for publication in Pages and Entries.
The images for products of the Woocommerce would be the same technical characteristics as the previous ones, but in jpg format since this company to date of the document, does not have support for webp.
Conclusion
It is very important to define this first section 1. Information, in order to understand the following sections of this technical document that concerns us in order to properly install, configure, and design our tSEO.pro series templates.
As described in the previous sections, you only need to worry about SEO of Contents because we take care of the SEO technical aspects with the continuous monthly maintenance of each of the templates in the series.
One of the important features of the tSEO.pro series templates is that the license is an API key that will never allow more than two installations with the same, unless the user or Agency has purchased a professional pack of 10, 15, 20 or more licenses at a low price per unit.
These licenses have a monthly fee for SEO technical maintenance, code source improvements, and constant automatic updates. Identical to the WordPress repository update system, but on Amazon servers hired by tSEO.pro to guarantee the response to multiple requests. In addition, there is a professional technical service by phone, chat, and support tickets at no additional cost for the templates, and at a cost according to the budget for SEO content training services.
It is very important to understand this because tSEO.pro is a “Web Renting” system with a monthly subscription in white label for SEO Agencies or Content Marketing agencies where the agency or professional should pass on the cost in their maintenance prices and/or monthly SEO content campaigns for their clients.
With this new professional method, you only need to worry about the content and the analysis of the results, knowing that the tSEO.pro team takes care of the technical SEO aspects, those who truly understand it. In addition, if by chance you do not know about ISP services, our technical support will advise you on which expert provider companies you can hire to guarantee results for your clients at a good price.
Introduction to configuration
In summary, everything that has been described in section 1. tSEO.pro templates solves very efficiently and from the following sections, the configuration of the entire system of options and the purpose of the different added services are described in detail, as well as the functionality of each of the preconfigured pages. It is very important to understand what the template does once the license is added in the corresponding field. When it is inserted and activated, it activates many PHP functions to be able to view both the Theme Options system and the automatic generation of pages in the WordPress “Pages” section of the Dashboard. Specifically, it generates the following:
- Contact form (public)
- App (public)
- Legal notice (public)
- Cookies policy (public)
- Privacy policy (public)
- Terms and conditions (draft)
- Currency (draft)
- Whitepaper (draft)
- Landing page (draft)
Each of the added pages, either public or draft, assigns by default the “template” that corresponds to it without the need to create the necessary pages in a correlated order. In this way, in the following sections and when appropriate, the preconfigured page with its functions and basic aspects will be mentioned.